Sony?s Latest Retail Strategy: Follow Apple?s Lead

Sony is making a big push in retail these days, as COO Phil Molyneux outlined this morning at a press conference in New York City. As he explained Sony's retail plans to us, in that lovely British accent, one thing kept popping up in my mind: Apple. Sony's retail strategy, in many ways, seems to be taking cues from Apple's in-store success over the past few years. That's not to say that Sony is straight-up copying Apple by any means. Even in a business perspective, Sony's focus has shifted toward products that support its media platforms, which is just what Apple does. Still, Sony seems to be following Apple's example (whether in business or retail) in its own individual way.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/XjQxRPM8v7E/

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