The Power Of Sms Advertising - ArticlesXpert

Communication and marketing are the two key elements which drives every industry. On the other hand humans are primarily driven by communication. There was a time when snail mail was the only method of communication, apart from fixed line phones. However, today, the world has evolved in terms of technology in general and communication methods in particular.

The world has seen and felt the power of these new technologies, especially internet, mobile telephony and hardware equipment that support them. One of the handy little features of a mobile device has evolved so much, that today it is called the king of marketing. Yes, SMS has transformed itself from a quick communication tool to a popular marketing tool. Sending marketing campaigns or SMS Ads to mobile phones using internet platform is called Online SMS. It also has another name; PC to mobile phone SMS.

So what is this PC to mobile technology? It is a method of sending a common message, typically advertisement, to thousands of recipients using web based software. This marketing SMS is received by its recipients on their mobile devices.

Web based SMS tool comes in two versions; free and paid. The former allows you to send messages with certain amount of restrictions, whereas the latter has no limits or restrictions and is typically utilized by marketing companies. Mentioned below are some of the advantages of the paid version.

1. The database of recipients can be created manually or imported from Excel or CSV file.

2. Marketers can create customized messages or choose from several premade templates.

3. Manually created campaigns can be saved as templates for future.

4. SMS Ads can be timed according to your requirement. Coincide with the launch of your product or service for better ROI or return on investment.

5. Personalized sender ID is yet another advantage. Recipients do not hesitate to open messages from known companies.

6. Send campaigns to a group or large numbers.

Mobile offers several advertising options. Some of them are mentioned.

1. SMS and MMS.

2. Short code / long code interactive advertising.

3. Voice SMS.

4. Mobile web page banner Ads.

5. Mobile search pages.

6. Mobile games, videos and applications (Banner Ads).

Of all the above mentioned options, Mobile SMS Advertising captures almost 90% of the share. But this share of marketing pie is coming down as other options are catching up the fancy of advertising companies.

SMS Advertising is quick, affordable and most of the times it is read by its recipients (almost 90%). With such a high rate of conversion not many advertisers want to miss out on this lucrative advertising offer.

SMS also creates instant impact. It is a form of direct marketing, typically initiated just before a new product or a service is introduced in the market. This strategy increases sales instantly.

Today, with the advent of smart phones, logos, images and even sounds are attached to SMS to make it more appealing thereby coercing consumers with all the bells and frills.

Source: http://www.articlesxpert.com/cell-phones/the-power-sms-advertising.htm

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