With Mobile App Cardify, The Founder Of Ad.ly Takes On His Next Challenge: Improving Customer Loyalty

Earlier today, David Lee of SV Angel said that one of the hottest areas to watch in tech right now is the area of mobile commerce and companies that can ?close the loop? between online and offline transactions. Today sees the launch of Cardify, a mobile app and merchant dashboard that aim to solve that challenge from the direction of customer loyalty. The idea behind Cardify, a contestant in the TC Disrupt Startup Battlefield, is this: the need to identify and engage customers is a priority for all businesses, but existing loyalty solutions are not delivering the goods. Traditional punch cards are messy and don't add much value for either the business or customer. Solutions with more technology to them, such as QR codes, can be tedious.

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