New Instagram app enhances your Facebook Timeline cover photo

Instagram is a fantastic tool to include in your content marketing plans, especially now there's the new InstaCover app.

While the photo app is all about pictures, rather than words, we recently explained in a NewsReach blog why the two seamlessly fit together. Photos can show things that words cannot as easily describe, such as a new product, behind the scenes at your company and your staff.

Photos are engaging and can help build up a rapport between your brand and your customers. For example, if you are a fashion firm, you might ask your social media fans to post a picture of them wearing the latest purchase from you. If you are in the travel sector, you could run a competition for the best snaps taken on holiday, with the winner receiving a short break or a discount off their next getaway.

Facebook recently snapped up Instagram, and now a new app has been launched that allows you to create a collage of Instagram photos for your Facebook Timeline cover picture. Called InstaCover, the app enables you to provide your fans with an overview of your business at a glance. The collage should be as eye-catching and fun as possible in order to encourage people to keep scrolling down your page.

Even better is that you do not solely have to use your own photos, which is great if you also want to show off a different side to your brand, such as your employee's favourite foods, restaurants, attractions and even pets! Customers like to feel as though they know a company, as this helps to build up trust, so adding some personal photos will help create this bond.

How images play a role in content?marketing

NewsReach's head of social media Amanda Kouwenhoven recently explained the benefits of including photos within content marketing plans.

"Sharing images allows followers a break from status updates or check-ins and enables a person or a brand to show something, rather than just tell people about it. This can create a much stronger response - for example, showing someone what you ate at a restaurant will no doubt have much more impact than just telling them what you had," she said.

People can also comment on and 'like' Instagram photos, which again creates the opportunity for your brand to respond to their thoughts.

What do you think about using Instagram as part of your content marketing plans?

Interested in finding out more about the power of high-quality content? Visit NewsReach at stand A733 at the online marketing Show for the chance to win a free white paper or infographic produced by our experts.

Source: http://www.newsreach.co.uk/social-media-marketing/new-instagram-app-enhances-your-facebook-timeline-cover-photo

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