Bloglovin Redesigns Its Fashion-Focused Blog Reader To Highlight Popular Content, Social Features

Bloglovin, a site where readers can follow blogs about fashion and other lifestyle topics, is getting what CEO and co-founder Mattias Swenson said is its first major redesign. Until now, Swenson said Bloglovin has been adding new features in a more incremental way. This time it's getting a new look and new social capabilities that the Bloglovin team hopes will please both the hardcore users and more casual visitors.

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