Citrus Lane Lands $5.1M Series A Funding For Subscription Baby Goods Delivery Service

Citrus Lane, the Mountain View, California-based startup that provides a monthly subscription delivery service of new and useful products for families with infants and toddlers, has raised $5.1 million in a new round of venture capital funding from GGV Capital and previous investor Greylock Partners. The round serves as Citrus Lane's Series A, adding to the $1.5 million in seed funding the company raised in March 2011 from Greylock. The money will be used mainly to expand Citrus Lane's full-time staff of 14 employees and build out its technology, co-founder and CEO Mauria Finley said in an interview this week.

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